Big News! The circus came to town! Starbucks has just decided to put a coffee bar in Milano. Well, okay, not so big news, this huge corporation, making millions of dollars, are only putting in one bar. Just one. Not a big expenditure this plunge into Italian coffee world. Not much of a risk! Only one? What gives?!
The opening is rumored to be February 1.
|My Personal Choice|
|Italian Coffee Bars Sell Beer and Wine|
|Please, Oh Please, Will some open a donut shop!|
I might buy one of those, but Italians will leave them to die on the shelf. My bar tried selling donuts, they did not sell. They do not know what long johns are. (I am missing this right now...badly.)
I believe that the jury is already out on this bar in Milano and if they go further and open one in Padova or Venice I will look in the window and see two or three people with their giant lattes, and a lot of empty seats. While on the other three corners of the street it will be the usual in and out of hurried people taking their shots of coffee, saying “ciao” to the barista on their way out.
It will be interesting to watch how things develop.